Every startup has a story, but what often gets overlooked is how founders grow alongside their company. For Trendsy, growth has been as much about people and learning as it has been about product and technology.
Founded by Abbas Jaber, Founder & CEO, and Arsh Talwar, Co-Founder, CTO, and Head of Product, Trendsy is building a community-driven platform designed to help people find products and services faster and more effectively—by learning from each other’s real experiences.
At its core, Trendsy believes that humanity should be at the center of everything we build. That belief is embedded in the product itself and reflected in how the founders approach relationships, partnerships, and growth.
Growing the Company by Showing Up
From the early days, Abbas and Arsh understood that building a strong company meant more than working behind a screen. They became active members of Global Startups, showing up consistently to events, founder sessions, and investor conversations.
They used these spaces to:
Learn from other founders facing similar challenges
Build relationships with investors and ecosystem leaders
Pressure-test their thinking around growth, capital, and scale
This level of engagement wasn’t transactional. It was intentional.
“Global Startups is one of the great places to meet great people—founders and investors alike. What we love is that it doesn’t feel transactional. It feels very natural.” — Abbas Jaber, Founder & CEO, Trendsy
Learning the Investment Language Early
As Trendsy evolved, the founders took another critical step: they invested time in understanding how investment really works. By participating in a deep Investor readiness and investment learning program, they gained clarity on:
How investors evaluate risk and opportunity
What makes a company fundable at different stages
How to communicate vision, traction, and strategy effectively
For Abbas and Arsh, this wasn’t about raising capital immediately. It was about building a stronger company by speaking the same language as future partners.
Why Canada, Why Now
Canada offered the right environment for this stage of Trendsy’s journey. Beyond access to talent and research, the founders found a collaborative tech community where founders support founders and where early-stage companies can access meaningful programs and grants.
This environment allowed Trendsy to focus on product, community, and long-term value creation—while being quietly supported by an ecosystem designed to help innovation grow responsibly.
A Founder-Centered Way to Build
What stood out most to the Trendsy team was working within an ecosystem that truly values founders—their challenges, their vision, and the mentorship they need along the way.
“Global Startups understands the struggle founders go through. That understanding makes a real difference.”
For Trendsy, community wasn’t an add-on. It became a strategic advantage.
